Sophie Muller
- Born in London, 31st January 1967.
- Studied a Masters in Film and Television at the Royal College of Art.
- Made music videos for Eurythmics, Sade, Shakespears Sister, Bjork, Blur, Radiohead, Coldplay, Dido, Maroon 5, Gwen Stefani, Leona Lewis, Kings Of Leon, No Doubt and Beyoncé.
Muller’s videos often have a rough, raw edge and a sense of spontaneity, along with an often-surreal use of color, juxtaposing bright, otherworldly primaries against monochromatic backgrounds. However, she eschews the concept of sticking with a ‘look,’ avoiding storyboards and always trying to come up with a fresh approach. About her process, she said to MVW that ‘I don’t do story boards, because if I do one, I can’t be bothered to do the video anymore–its like I have already done it. To me, making videos is really exciting and creative, but if I know what I am going to do, it’s not interesting to me. I like to go into it not quite knowing what is going to happen; then everything is fresh and exciting. Every musician you work with is different, and the way they look at themselves and their work is different. I look at that artist and think, ‘You’re different; what can I do with you that I have not done before?’
Jonas Åkerlund
- Swedish film and music video director, born November 10, 1965.
- Previously a member of a Swedish
- Made music videos for Maroon 5, Blink 182, Christina Aguilera, Robbie Williams, Metallica, Madonna and Lady Gaga.
- His most recent popular music video and short film was 'Lady Gaga ft. Beyoncé - Telephone' which had a vast amount of hits.
This is part of an interview with Jonas Åkerlund (JÅ) from ‘The Scene’ (TS) on CNN in October 2006.
TS: As a filmmaker, is it about creating art or having a responsibility to educate?
JÅ: When someone's paying you to do a job, which is most of the time, you always have to respect your clients. But if I could make a beautiful film and at the same time make people think, then that's perfect. It doesn't always work -- music can just be an artist selling an album, looking good and doing a song -- but some of the music videos I've done have been great opportunities to show other sides of life that you wouldn't necessarily see.
TS: Have you ever done that but it's not worked?
JÅ: Sometimes it doesn't work -- Madonna and I did a video for American Life and we took a heavy antiwar statement. We ended up not showing the video because it became too graphic and the timing was just horrible. We shot the video before the war in Iraq broke out but it started during post production. You've got to be careful, you've got to make sure that you know what you're talking about and the timing is right because a video could potentially influence a lot of people.
Part of an interview from ‘Wanna Haves Lifestyle’(http://www.youtube.com/watch?v=SbkbS1mnz3Y)
How do you choose which song you want to make a video for?
“…idea driven if I have a pretty good idea I want to do it and if I have a hard time to write an idea for a song, I turn it down. And also time scheduling; it’s an important factor because I’ve turned down a lot of jobs because I don’t have enough time.”
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